RIGHTPAY SHOP
Quick E-Commerce Platform · West Bengal

Exciting business opportunity to grow with a trusted retail brand and deliver quality daily essentials at the right price.

2011
Year Incorporated
₹1.87Cr
Paid-up Capital
6km
Hyperlocal Reach
50+
Stores by 2028
Store interior ambiance
Right Pay Shop exterior — Gopalpur, Durgapur
Rightepay Express delivery partner
Right Pay Shop — interior
92.5% Customer Satisfaction
50+ Successful Outlets
INTRODUCTION
Concept Behind the Brand

Our brand is built on the belief that daily essentials should be accessible, affordable and delivered with care. From the very beginning, we have focused on serving quality products at fair prices while creating a shopping experience that feels clean, organised and genuinely local.

Our Vision

To be the most trusted multi-category retail destination in the Durgapur–Asansol industrial belt — where families fulfil daily needs in one well-organised stop.

Our Mission

Deliver consistent quality, fair pricing and a respectful in-store experience through direct sourcing, disciplined inventory and locally rooted service.

Right Pay Shop — store interior
Franchisee review
Rahul Das
★★★★★

"The brand's strong reputation and unique product range made it easy to attract loyal customers in my locality."

Franchisee review
Priya Mondal
★★★★★

"The training and operational support were exceptional. I achieved profitability within my first year of operation."

PROVEN
GROWTH &
ACHIEVEMENTS

Since 2011, the Right Pay Shop brand has built a strong foundation of customer trust, operational discipline and community loyalty in the Durgapur–Asansol belt — now scaling into West Bengal's fast-growing quick commerce market.

13+
Years of Operation
50+
Target Stores 2028
6km
Hyperlocal Reach
Learn Our Story
Proprietary Brand
DHATRI
RIGHT PRODUCT,
RIGHT PRICE.

Our own label of 30+ packaged daily-use products across essential grocery categories — direct-sourced, fairly priced and consistently quality-checked. Launching 2026, trademark registered.

  • Lentils & Pulses — 8 SKUs including Masoor, Moong, Chana, Toor & Urad.
  • Whole & Ground Spices — 12 premium single spices and blends.
  • Sugar, Nuts & Dry Fruits — 10 SKUs including cashew W180/W240.
  • Trademark Application #7509589 · Trade Marks Registry, Kolkata.
Own Label Launching 2026
Explore Dhatri Range
Dhatri brand logo
8 SKUs
Lentils & Pulses
12 SKUs
Spices & Blends
3 SKUs
Sugar Range
7 SKUs
Nuts & Dry Fruits
OUR STORE

Inside Right Pay Shop, Durgapur — the operating model behind every franchise store.

OUR BRAND PARTNERS

National brand quality at fair local prices — stocked across every Right Pay Shop.

ITC
FMCG · Foods
HUL
Personal Care
Nestlé
Food & Bev
Dabur
Ayurveda
Britannia
Bakery
Marico
Oils · Care
Amul
Dairy
Haldiram's
Snacks
Mother Dairy
Dairy
Patanjali
Ayurveda
P&G
Personal & Home
Colgate
Oral Care

Representative selection — full SKU list available on request.

Rightpay app home
Rightpay app orders
Now on Google Play

Shop smarter with the Rightpay Express app.

Order groceries, FMCG and household essentials from your nearest Right Pay Shop — delivered in minutes, tracked live.

  • Express delivery from 10 minutes — no minimum order
  • Live order tracking with real-time rider ETA
  • MRP pricing + exclusive app-only flash offers
  • UPI, wallet & cash on delivery
Own the Brand in Your Town
BRING RIGHTPAY EXPRESS
TO YOUR DISTRICT

A compliant public limited brand, owned technology, and a success-linked royalty structure across West Bengal.

Start Your Application